Help With Ad for NKCA Newsletter

Bryan · Post by **Bryan** » Mon Sep 10, 2007 10:12 pm

OK. Now I know why I did not go into Marketing. I've been struggling to develop an ad for the October issue of the NKCA newsletter. Due in by the 15th of September. Black and white, 3.875" x 5.875"...

If you have a minute, please shoot me some constructive critisism and/or ideas... Feel free to add suggestions of any variety... Thanks!

Bryan

useem · Post by **useem** » Mon Sep 10, 2007 10:22 pm

Looks great to me Bryan

jonet143 · Post by **jonet143** » Mon Sep 10, 2007 10:33 pm

if i was'nt already a member, i'd join!

looks good.

MITCH RAPP · Post by **MITCH RAPP** » Mon Sep 10, 2007 10:44 pm

Looks Good Bryan! Maybe you might want to put the words "KNIFE FORUM" or "POCKET KNIFE FORUM" somewhere at the top of your add just to grab the casual readers attention. JMO.

Gunsmoke47 · Post by **Gunsmoke47** » Mon Sep 10, 2007 10:46 pm

Looks great Bryan!

gmusic · Post by **gmusic** » Mon Sep 10, 2007 10:50 pm

Looks good!

justold52 · Post by **justold52** » Tue Sep 11, 2007 7:38 am

I think you did well in making this add.

I only have one more idea but can't put it in words.

It seems to me we get a lot of NEW collectors.
Most of them are like me and not know much yet.
Can this be used as some kind of calling card ?

"NEW to COLLECTING" join in and learn, "Its FREE."

smiling-knife · Post by **smiling-knife** » Tue Sep 11, 2007 6:51 pm

Thanks Bryan. The ad captures the key ideas

May I suggest....

In the first light stripe "The Ultimate Pocket Knife Forum" communicates the focus and distinguishes this site from other general sites.

The middle section, after the membership info, proivdes a list of services. " Our constantly expanding and improving services include" ... the bullet points.

Second last sentence "A friendly forum for anyone interested in learning more about the wonderful world of pocket knives"

"Stop By and Visit Today"

Just my 2p

s-k

Hukk · Post by **Hukk** » Tue Sep 11, 2007 7:12 pm

Yeah, it looks good, but I do agree that some mention of those new to collecting would be good to add. I think we take pride in not making fun of any question, no matter how new, makes a good safe learning experience.

Bryan · Post by **Bryan** » Tue Sep 11, 2007 9:38 pm

Thanks for all of the comments and assistance everyone.

S-K,

Great verbage! I like it. I think it is flows better. It makes mention of the forum as suggested by MITCH, and I think the second to last sentence includes something that will appeal to less experienced collectors.

I was not especially concerned about directly addressing brand new collectors because of the audience. I suspect the NKCA members are all familiar with knives to some extent. JMHO ...I'm wrong a lot though

.

Here is revised edition... Further suggestions welcomed

MITCH RAPP · Post by **MITCH RAPP** » Tue Sep 11, 2007 9:58 pm

Bryan; Perfect!

I think that just about covers all the bases.

Hukk · Post by **Hukk** » Wed Sep 12, 2007 12:18 am

Looks good Bryan.

2 Thumbs Up!

smiling-knife · Post by **smiling-knife** » Wed Sep 12, 2007 4:17 pm

Just glad I could be of assistance.

s-k

El Lobo · Post by **El Lobo** » Wed Sep 12, 2007 4:51 pm

That looks really good, IMO.

"They" used to say no more than seven words on a billboard...got to get the point across quickly.
Now, a printed ad allows more time to take in the scope of things. But, it shouldn't be crowded with everything you've got (you know, like the menu board at a Greek Fast Food restaurant...

). Invite them to stop in and see for themselves. I personally think with the good input from the guys, that the second ad has captured this site very nicely, and in a pretty concise manner.

As always, JMO.

Bill

gmusic · Post by **gmusic** » Thu Sep 13, 2007 12:36 am

I like the second one also.

justold52 · Post by **justold52** » Thu Sep 13, 2007 8:21 am

RUN it just like the last one....

coalminer · Post by **coalminer** » Fri Nov 30, 2007 4:11 am

Boys, a man can't take a country nap without something going on!

Looking good Bryan, great Job