This past Saturday, my trip to the post office produced this advertising pocket knife. It now becomes the latest example to be posted under this topic or thread and the latest example to be added to my collection. It is a W & H, one blade, one tang stamp, 2 7/32" closed, all metal, fob or key ring, pattern or style of advertising pocket knife. It has the curved or arched style of tang stamp, WITH the USA in the middle. The tang stamp says "THE W & H CO (over) USA (over) NEWARK NJ" This is my first W & H pocket knife that advertises this particular product, company, business, event, organization, etc. The main handle side says "BON AMI" and has a graphic depicting a newly hatched chick. The other handle side says nothing, it is blank. I'm surprised that the Bon Ami catch phrase or slogan, "hasn't scratched yet!" wasn't embossed on the blank handle side. I gave it a very minor cleaning. I took some pictures and here it is.
Caption(s), if any, are on the BOTTOM of the corresponding picture(s).
Click on a picture to ENLARGE.
***** A VERY, VERY, Special THANK YOU Goes Out To Neal (a.k.a. millern) For Selling This Pocket Knife To Me! *****
THANK YOU!!
***** TRIVIA *****
This Company Is Still In Business (
www.bonami.com)
The Last Two Pictures Feature Just Two Of MANY, MANY BON AMI Items.
A 1909 BON AMI Advertisement (From The BON AMI Website),
And One Of The Many BON AMI Containers.
The Pictures Are NOT mine. The Items Are NOT Mine.
There Is PLENTY Of Information On This Product Or Company On The Internet.
Per Wikipedia.....
"Bon Ami (French for 'Good Friend') is a brand of scouring powder sold by the Bon Ami Company of Kansas City, Missouri. Since its inception in the late 19th century, the brand's advertising campaigns have gained particular notice. The original Bon Ami formula was developed in 1886 by the J. T. Robertson Soap Company as a gentler alternative to quartz-based scouring powders available in stores. In those days, scouring powder was made from tallow and finely ground quartz. When quartz was mined, it was entwined with a mineral called feldspar, and the two had to be separated by hand. The feldspar was discarded until Robertson discovered that this soft mineral could be combined with soap to create a less-abrasive product that would clean without scratching, resulting in the Bon Ami product. Bon Ami was originally manufactured in a factory in Glastonbury, Connecticut, which later moved to Manchester in the 1880s. As of 1896, Bon Ami was a common product in northeastern United States households. The chick and slogan "hasn't scratched yet!" are textbook examples of an early American trademark. Consumers in the late 1800s understood that a newborn chick doesn't scratch the ground for three days, thus the correlation with the non-scratching benefits of Bon Ami. In the early 1900s, Alfred William Erickson, founder of McCann Erickson Advertising, revived the brand with full-color pages in leading women's magazines. He accepted Bon Ami as a client circa 1908. Artist Ben Austrian painted the prints, and Ben's wife served as the model in the ads. The campaign blossomed into literature with the release of The Chick That Never Grew Up, a work of children's literature featuring Princess Bon Ami.
In 1963, Lestoil purchased an approximately 60% stake in Bon Ami. Bon Ami merged into Lestoil in 1964, after protracted negotiations. In 1971, Bon Ami was purchased by the Faultless Starch Company, which later changed the corporation name to Faultless Starch/Bon Ami Company to help reintroduce Bon Ami to the market. In 1980, the company again revived its brand with a magazine campaign featuring the headline "never underestimate the cleaning power of a 94-year-old chick with a French name." During the first 6 months of the campaign, Bon Ami sales rose 12%. Nevertheless, its business was still flagging by 1983, when it remained in third place behind products from Procter & Gamble and Colgate-Palmolive. In 2011 the Bon Ami company celebrated its 125th anniversary by re-releasing the original cleaning cake for purchase. Limited supplies were offered both with and without a commemorative tin, celebrating the original formula's popularity. The product's slogan "hasn't scratched yet!" refers to its ability to avoid scratching porcelain plumbing fixtures. The Bon Ami mascot, a chick emerging from an egg, is a play on that slogan. The product called "original" contains only feldspar. For other products, the Bon Ami website lists the following as main ingredients: feldspar, limestone, water, baking soda, citric acid, corn alcohol, epsom salts, essential oils, and xanthan gum. In Canada, the brand is owned and distributed by S.C. Johnson & Son as a glass cleaner.