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Help With Ad for NKCA Newsletter
Posted: Mon Sep 10, 2007 10:12 pm
by Bryan
OK. Now I know why I did not go into Marketing. I've been struggling to develop an ad for the October issue of the NKCA newsletter. Due in by the 15th of September. Black and white, 3.875" x 5.875"...
If you have a minute, please shoot me some constructive critisism and/or ideas... Feel free to add suggestions of any variety... Thanks!
Bryan
Posted: Mon Sep 10, 2007 10:22 pm
by useem
Looks great to me Bryan
Posted: Mon Sep 10, 2007 10:33 pm
by jonet143
if i was'nt already a member, i'd join!
looks good.
Posted: Mon Sep 10, 2007 10:44 pm
by MITCH RAPP
Looks Good Bryan! Maybe you might want to put the words "KNIFE FORUM" or "POCKET KNIFE FORUM" somewhere at the top of your add just to grab the casual readers attention. JMO.
Posted: Mon Sep 10, 2007 10:46 pm
by Gunsmoke47
Looks great Bryan!
Posted: Mon Sep 10, 2007 10:50 pm
by gmusic
Looks good!
Posted: Tue Sep 11, 2007 7:38 am
by justold52
I think you did well in making this add.
I only have one more idea but can't put it in words.
It seems to me we get a lot of NEW collectors.
Most of them are like me and not know much yet.
Can this be used as some kind of calling card ?
"NEW to COLLECTING" join in and learn, "Its FREE."
Posted: Tue Sep 11, 2007 6:51 pm
by smiling-knife
Thanks Bryan. The ad captures the key ideas
May I suggest....
In the first light stripe "The Ultimate Pocket Knife Forum" communicates the focus and distinguishes this site from other general sites.
The middle section, after the membership info, proivdes a list of services. " Our constantly expanding and improving services include" ... the bullet points.
Second last sentence "A friendly forum for anyone interested in learning more about the wonderful world of pocket knives"
"Stop By and Visit Today"
Just my 2p
s-k
Posted: Tue Sep 11, 2007 7:12 pm
by Hukk
Yeah, it looks good, but I do agree that some mention of those new to collecting would be good to add. I think we take pride in not making fun of any question, no matter how new, makes a good safe learning experience.
Posted: Tue Sep 11, 2007 9:38 pm
by Bryan
Thanks for all of the comments and assistance everyone.
S-K,
Great verbage! I like it. I think it is flows better. It makes mention of the forum as suggested by MITCH, and I think the second to last sentence includes something that will appeal to less experienced collectors.
I was not especially concerned about directly addressing brand new collectors because of the audience. I suspect the NKCA members are all familiar with knives to some extent. JMHO ...I'm wrong a lot though
.
Here is revised edition... Further suggestions welcomed
Posted: Tue Sep 11, 2007 9:58 pm
by MITCH RAPP
Bryan; Perfect!
I think that just about covers all the bases.
Posted: Wed Sep 12, 2007 12:18 am
by Hukk
Looks good Bryan.
2 Thumbs Up!
Posted: Wed Sep 12, 2007 4:17 pm
by smiling-knife
Just glad I could be of assistance.
s-k
Posted: Wed Sep 12, 2007 4:51 pm
by El Lobo
That looks really good, IMO.
"They" used to say no more than seven words on a billboard...got to get the point across quickly.
Now, a printed ad allows more time to take in the scope of things. But, it shouldn't be crowded with
everything you've got (you know, like the menu board at a Greek Fast Food restaurant...
). Invite them to stop in and see for themselves. I personally think with the good input from the guys, that the second ad has captured this
site very nicely, and in a pretty concise manner.
As always, JMO.
Bill
Posted: Thu Sep 13, 2007 12:36 am
by gmusic
I like the second one also.
Posted: Thu Sep 13, 2007 8:21 am
by justold52
RUN it just like the last one....
Posted: Fri Nov 30, 2007 4:11 am
by coalminer
Boys, a man can't take a country nap without something going on!
Looking good Bryan, great Job