All About Pocket Knives

Here's a question that I have always wondered about. Did GEC intentionally create retail prices way above the actual selling price in order to create the illusion of 'getting a good deal' or were the prices just beaten down by compitition? You'd think that there would have to be some markup, or nobody would bother to sell them.

Neither. GEC has, from the beginning, enforced what everyone else calls a MAP (minimum advertised price). They call it a DSR (dealer suggested retail). That is the price that you see on the items in most dealers / distributors stores.

They do have a MSR (manufacture suggested retail) but it is a high number that nobody has ever sold at; but do use periodically to make their markdowns look extreme.

I dont think this is uncommon
Look at queen/schatt and morgan msrp vs retail
I bought a buck travelmate kit this weekend
msrp in blade was $75, bought new for $25

Hey Mike. Thanks for taking the time to respond to my post and satisfying my curiosity.

Looks like you got a 'good deal', Jody. Ha ha

lxplumm - would love to see some pics of your GEC pile.

IM

Thanks Lane, felt like a bargain!
Just seems to be the current trend of shopping
almost anywhere. Kohls dept stores here in ga price
tags will say more than clothes really are, you get a
bargain price on anything you buy there .
As far as the buck goes, i would not have paid over $35
for it, regardless of markups or downs. It will serve its
purpose while camping though, and USA made

"MSRP" vs price/sale price has always been a sales tactic, regardless of what you are buying.

Its a marketing Ploy, just about everyone and everthing..... Its makes the buyer feel good about their Purchases, me included BH

kinda like Martin Guitars, they advertise a MAP. price, but any good dealer will sell them for 60% of list.