Remington's Cutlery Advertising and Marketing Strategies

The Remington Corporation and the knives that they built have influenced the U.S. cutlery industry more than nearly any other manufacturer. From the time America was settled, to the end of WWI, American knife companies struggled to compete with Britain and German imports, but events that occurred during and after the First World War led to a great change in this phenomenon. Unprecedented opportunities arose, and Remington stepped up to seize the moment. In the process, they created some of today's most prized collectables. In an ironic twist, the next World War played the greatest role in ending the company’s domination of the industry.
pearlroosterman
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Re: Remington's Cutlery Advertising and Marketing Strategies

Postby pearlroosterman » Tue Jun 26, 2018 1:24 am

Wow Keith, as I look back to past posts I see that you have a fantastic collection of advertising Remingtons. If you ever want to sell any of them please think to call me. Really love the tobacco leaf shield. Thanks, I really enjoy looking back. John D.
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Re: Remington's Cutlery Advertising and Marketing Strategies

Postby AREMINGTONSEDGE » Wed Jun 27, 2018 1:52 am

Oh my! That is a real hum dinger Keith! You know that you have a rare and very desirable knife right there buddy. I’m drooling over that show and tell Keith. Very very nice indeed! ::drool:: ::super_happy:: ::handshake::
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Re: Remington's Cutlery Advertising and Marketing Strategies

Postby espn77 » Mon Jul 02, 2018 2:13 am

Thanks John, Rocky. I took a picture of all the advertising knives I have.
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Re: Remington's Cutlery Advertising and Marketing Strategies

Postby doglegg » Mon Jul 02, 2018 2:16 am

Keith, that is an amazing group of advertisers. Impressive! ::tu:: ::tu::

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Re: Remington's Cutlery Advertising and Marketing Strategies

Postby AREMINGTONSEDGE » Tue Jul 03, 2018 1:54 am

Nice group of advertising knives Keith. I’m sure most are in mint condition or near mint condition. Just a comment about the Scandinavian knife and the Goodwill shoe knife. These knives I believe are not Remington produced knives. To the best of my knowledge I believe that the Scandinavian airplane knife was produced by an unauthorized cutlery company. The Scandinavian Airlines was founded in 1946. Long after the Remington cutlery era. On the tail of the knife you see SAS which was SAS cargo and that was an independent subsidiary of Scandinavian Airlines and again started around 1946. The plane knife replica represented the SAS 70 DC-3 which was first produced in the early to mid 1940’s. The 1st version of the DC plane was called the Douglas sleeper transport flown by American Airlines and that plane had the twin engine props. It was called the DC-2 which was first produced in 1934. The knife replica you have has the 4 prop engines, again initially manufacturing was outside of the Remington cutlery era. Like the lady's leg knife several cutlery companies produced theses knock off knives and rode the coat tails of the Remington’s trademark and popularity to gain a few dollars. A few unauthorized knock off knives produced were the lady’s leg knife, goodwill shoes knife, coke cola bottle knife, Scandinavian plane knife and a few “car” knives among others. Cool knives but not authorized or produced by the Remington cutlery company. None the less you have an exceptionally nice collection of original Remington cutlery advertising knives. ::tu:: ::super_happy:: ::handshake::
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Re: Remington's Cutlery Advertising and Marketing Strategies

Postby espn77 » Tue Jul 03, 2018 2:09 am

I appreciate that information Rocky. My impression of those two was that they were 60's or 70's knives. Didn't really research them. A guy say I was a Remington collector and gifted them to me.

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Re: Remington's Cutlery Advertising and Marketing Strategies

Postby AREMINGTONSEDGE » Tue Jul 03, 2018 2:44 am

Hey when your a Remington nut like you and me it’s all good Keith! I have a few boot leg knives in my collection as well. The info was really sharing for the novice Remington collector who might follow the thread. A lot of new collectors are “taken in” by the fake Remington stamp. I have seen some pay a lot of money for what they think is an original production Remington knife but in reality a knife only worth a couple of bucks. ::handshake::
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Re: Remington's Cutlery Advertising and Marketing Strategies

Postby espn77 » Sat Jul 07, 2018 1:12 am

Dimitri, Miller bros, gifted this to me today. I believe it to be a R7945. This is about as mint as they come. Thanks Dimitri. ::handshake::
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Re: Remington's Cutlery Advertising and Marketing Strategies

Postby espn77 » Sat Jul 07, 2018 1:21 am

A few months ago John, pearlrooster, gifted me this pencil and letter that goes with my knife. Thanks John. I do love the advertising stuff. ::handshake::
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Re: Remington's Cutlery Advertising and Marketing Strategies

Postby pearlroosterman » Sat Jul 07, 2018 1:24 am

Glad you enjoyed it. Goes really well together as a display. Very hard to find knife also. John
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Re: Remington's Cutlery Advertising and Marketing Strategies

Postby pearlroosterman » Sat Jul 07, 2018 1:29 am

Keith, the little R7945 has the cheaper inlay handles, your knife is of better quality I believe. You have the imitation MOP handles, the knife itself is the same model used for the political knives produced in the 20’s. Great little knife. John
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Re: Remington's Cutlery Advertising and Marketing Strategies

Postby peanut740 » Sat Jul 07, 2018 2:43 am

Well done MB and John!That makes a nice package Keith. ::tu::
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Re: Remington's Cutlery Advertising and Marketing Strategies

Postby espn77 » Sat Jul 07, 2018 3:33 am

Thanks Roger

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Re: Remington's Cutlery Advertising and Marketing Strategies

Postby Miller Bro's » Sat Jul 07, 2018 9:23 pm

Your welcome Keith!

That's going to fit right in with your other Remington advertising knives ::tu::
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Re: Remington's Cutlery Advertising and Marketing Strategies

Postby Paladin » Sat Jul 07, 2018 9:52 pm

AREMINGTONSEDGE wrote:,,,, Like the lady's leg knife several cutlery companies produced theses knock off knives and rode the coat tails of the Remington’s trademark and popularity to gain a few dollars. A few unauthorized knock off knives produced were the lady’s leg knife, ,,,,

Guys,
I recall from a long while back that there was a long and detailed discussion about the Ladies Leg Knife and what made one real vs. what made one counterfeit. For the life of me, I cannot find that thread. Seems like one of the clues was to do with the bottle of Nehi Soda and another had to do with the shoe of the lady and where the pin was set in it.
In a recent collection I got two of these knives. One is brass and I feel sure it is not real and the other I am not sure about. I'll attach a photo but if someone can find or recall that earlier thread, I can figure this out with that.

Ray
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