Remington's Cutlery Advertising and Marketing Strategies

The Remington Corporation and the knives that they built have influenced the U.S. cutlery industry more than nearly any other manufacturer. From the time America was settled, to the end of WWI, American knife companies struggled to compete with Britain and German imports, but events that occurred during and after the First World War led to a great change in this phenomenon. Unprecedented opportunities arose, and Remington stepped up to seize the moment. In the process, they created some of today's most prized collectables. In an ironic twist, the next World War played the greatest role in ending the company’s domination of the industry.
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AREMINGTONSEDGE
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Re: Remington's Cutlery Advertising and Marketing Strategies

Postby AREMINGTONSEDGE » Fri May 08, 2015 5:34 pm

Remumc,
Thank you so much and I will take you up on the gentleman's number and contact when I get to that phase. As you know this is no small undertaking and setting up / organizing material, reference, authorization consents etc requires a lot of time, energy, monies and cooperation just to mention a few.
I have a vision in my mind and a desire and passion in my heart so I will give it my best.
I really appreciate the guidance and help and realize that it takes a village to accomplish such a task.
Again my heartfelt thanks as I plan and begin this journey. ::handshake:: ::tu::
Rocky, AKA- AREMINGTONSEDGE

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Re: Remington's Cutlery Advertising and Marketing Strategies

Postby AREMINGTONSEDGE » Sat Jun 20, 2015 5:01 am

Update: the article I wrote will be in the up coming July issue of Knife World. Many, many thanks to Mark who is just and amazing individual and is now also the owner of Knife World! Great things are on the horizon and I encourage all who can to support Knife World financially as they venture in to new areas that will continue to enhance our knife community in so many ways! Below is a tease of the July's front cover! ::tu:: 8)
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Rocky, AKA- AREMINGTONSEDGE

stockman
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Re: Remington's Cutlery Advertising and Marketing Strategies

Postby stockman » Sat Jun 20, 2015 9:03 am

Rocky, As soon as received my KW I sat down and read your article. Well done, good read my favorite type
of article old knives and some history.

Thanks Harold

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Re: Remington's Cutlery Advertising and Marketing Strategies

Postby AREMINGTONSEDGE » Sat Jun 20, 2015 12:27 pm

Thanks Harold, I 'm working on a new one in the venue you like! ::tu::
Rocky, AKA- AREMINGTONSEDGE

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Re: Remington's Cutlery Advertising and Marketing Strategies

Postby junebug » Sat Jun 20, 2015 1:25 pm

how cool 8) 8)
CONGRATS. ROCKY ::handshake:: ::tu:: ::tu:: 8) 8)
"Because tellin' people , i like having a SPYDIEHOLE sounds sooo much better than a THUMBHOLE"
- Junebug 2016

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Re: Remington's Cutlery Advertising and Marketing Strategies

Postby AREMINGTONSEDGE » Sat Jun 20, 2015 8:41 pm

Thank you JB! What a great experience! ::tu::
Rocky, AKA- AREMINGTONSEDGE

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Re: Remington's Cutlery Advertising and Marketing Strategies

Postby junebug » Sun Jun 21, 2015 3:18 am

just PROUD ta say i knew ya , b4 you was the world famous: "ROCKY the REMMY WRITER" ::ds:: ::ds:: ::ds:: ::ds:: ::ds:: ::ds:: ::ds:: ::ds:: ::ds:: ::super_happy::
"Because tellin' people , i like having a SPYDIEHOLE sounds sooo much better than a THUMBHOLE"
- Junebug 2016

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Re: Remington's Cutlery Advertising and Marketing Strategies

Postby AREMINGTONSEDGE » Sun Jun 21, 2015 10:07 pm

Nothing's changed JB still the same 'ol squirrel! LOL! Just sharin' the love of the older Remington products and knives with my buddies! ::tu::
Rocky, AKA- AREMINGTONSEDGE

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Re: Remington's Cutlery Advertising and Marketing Strategies

Postby espn77 » Sun Jan 15, 2017 1:44 am

I thought I would piggyback on this conversation. I received this Remington "TABACCO" knife today. Got me to looking around at the rest of my Remington advertising knives. I have never seen this particular shield, or advertisement on a Remington before. Would love to hear your thoughts. I'll share a few more while I'm at it.
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TABACCO
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Baby Ruth
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Nehi giveaway
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Merry Christmas father Wilson
IMG_20170114_192801.jpg
H.J. HEINZ COMPANY 57 VARIETIES
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IMG_20170114_192738.jpg
Santa Fe

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Re: Remington's Cutlery Advertising and Marketing Strategies

Postby AREMINGTONSEDGE » Sun Jan 15, 2017 8:25 pm

Keith I know you may already have this article from the Oregon knife club but if not here it is. So informative.

http://www.oregonknifeclub.org/Newsletter%200701.pdf

Keith as you know the R1823 was the often used pattern for giveaways and promotion knives. The shield on yours is new to me but I am not surprised by the "many variations" of that pattern's shield. The tobacco leaf remind me of the B&W leaf logo. Different than your but still alike.
The tobacco shield that I have found only once but could not buy was the "wild duck" advertising shield. Would love to have this in my collection.
The other knives you are showing are awesome and well maintained.
I have several smaller sub-collections in my collection which includes the advertising knives. I could go crazy in this venue but I have slowed down a lot. Keep up the awesome show and tell I always love to see what others have managed to collect. ::tu:: 8) ::super_happy::
Rocky, AKA- AREMINGTONSEDGE

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Re: Remington's Cutlery Advertising and Marketing Strategies

Postby espn77 » Sun Jan 15, 2017 10:36 pm

Thanks Rocky. That was a very interesting read.

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Re: Remington's Cutlery Advertising and Marketing Strategies

Postby stockman » Mon Jan 16, 2017 4:10 pm

Rocky read this post, I got a little confused. I have a R1823 with nice etch Remington Trade Mark. Remington in a circle Made in USA outside on master. Circle with Remington inside.

Harold
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R1823 etched.jpg

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Re: Remington's Cutlery Advertising and Marketing Strategies

Postby AREMINGTONSEDGE » Mon Jan 16, 2017 11:56 pm

Harold you have a correct knife. When Jim wrote this article he had not come across one with an etching and a stamped pattern number. Just like I have one with the stamped pattern number but no etching. Wore off. None of us who are Remington collectors can say we've seen it all just too many great and varied knives produced by Remington in their heyday! ::tu::
Rocky, AKA- AREMINGTONSEDGE

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Re: Remington's Cutlery Advertising and Marketing Strategies

Postby espn77 » Fri Mar 16, 2018 10:39 pm

I pick up a WILD DUCK knife from Rodger.
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Re: Remington's Cutlery Advertising and Marketing Strategies

Postby pearlroosterman » Tue Jun 26, 2018 1:24 am

Wow Keith, as I look back to past posts I see that you have a fantastic collection of advertising Remingtons. If you ever want to sell any of them please think to call me. Really love the tobacco leaf shield. Thanks, I really enjoy looking back. John D.
John


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