Remington's Cutlery Advertising and Marketing Strategies

The Remington Corporation and the knives that they built have influenced the U.S. cutlery industry more than nearly any other manufacturer. From the time America was settled, to the end of WWI, American knife companies struggled to compete with Britain and German imports, but events that occurred during and after the First World War led to a great change in this phenomenon. Unprecedented opportunities arose, and Remington stepped up to seize the moment. In the process, they created some of today's most prized collectables. In an ironic twist, the next World War played the greatest role in ending the company’s domination of the industry.
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AREMINGTONSEDGE
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Re: Remington's Cutlery Advertising and Marketing Strategies

Post by AREMINGTONSEDGE »

Remumc,
Thank you so much and I will take you up on the gentleman's number and contact when I get to that phase. As you know this is no small undertaking and setting up / organizing material, reference, authorization consents etc requires a lot of time, energy, monies and cooperation just to mention a few.
I have a vision in my mind and a desire and passion in my heart so I will give it my best.
I really appreciate the guidance and help and realize that it takes a village to accomplish such a task.
Again my heartfelt thanks as I plan and begin this journey. ::handshake:: ::tu::
Rocky, AKA- AREMINGTONSEDGE
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Post by AREMINGTONSEDGE »

Update: the article I wrote will be in the up coming July issue of Knife World. Many, many thanks to Mark who is just and amazing individual and is now also the owner of Knife World! Great things are on the horizon and I encourage all who can to support Knife World financially as they venture in to new areas that will continue to enhance our knife community in so many ways! Below is a tease of the July's front cover! ::tu:: 8)
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Rocky, AKA- AREMINGTONSEDGE
stockman
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Re: Remington's Cutlery Advertising and Marketing Strategies

Post by stockman »

Rocky, As soon as received my KW I sat down and read your article. Well done, good read my favorite type
of article old knives and some history.

Thanks Harold
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Thanks Harold, I 'm working on a new one in the venue you like! ::tu::
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Post by junebug »

how cool 8) 8)
CONGRATS. ROCKY ::handshake:: ::tu:: ::tu:: 8) 8)
"Because tellin' people , i like having a SPYDIEHOLE sounds sooo much better than a THUMBHOLE"
- Junebug 2016
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Post by AREMINGTONSEDGE »

Thank you JB! What a great experience! ::tu::
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just PROUD ta say i knew ya , b4 you was the world famous: "ROCKY the REMMY WRITER" ::ds:: ::ds:: ::ds:: ::ds:: ::ds:: ::ds:: ::ds:: ::ds:: ::ds:: ::super_happy::
"Because tellin' people , i like having a SPYDIEHOLE sounds sooo much better than a THUMBHOLE"
- Junebug 2016
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Post by AREMINGTONSEDGE »

Nothing's changed JB still the same 'ol squirrel! LOL! Just sharin' the love of the older Remington products and knives with my buddies! ::tu::
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Post by espn77 »

I thought I would piggyback on this conversation. I received this Remington "TABACCO" knife today. Got me to looking around at the rest of my Remington advertising knives. I have never seen this particular shield, or advertisement on a Remington before. Would love to hear your thoughts. I'll share a few more while I'm at it.
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TABACCO
TABACCO
Baby Ruth
Baby Ruth
Nehi giveaway
Nehi giveaway
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Merry Christmas father Wilson
Merry Christmas father Wilson
H.J. HEINZ COMPANY 57 VARIETIES
H.J. HEINZ COMPANY 57 VARIETIES
IMG_20170114_192132426.jpg
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Re: Remington's Cutlery Advertising and Marketing Strategies

Post by AREMINGTONSEDGE »

Keith I know you may already have this article from the Oregon knife club but if not here it is. So informative.

http://www.oregonknifeclub.org/Newsletter%200701.pdf

Keith as you know the R1823 was the often used pattern for giveaways and promotion knives. The shield on yours is new to me but I am not surprised by the "many variations" of that pattern's shield. The tobacco leaf remind me of the B&W leaf logo. Different than your but still alike.
The tobacco shield that I have found only once but could not buy was the "wild duck" advertising shield. Would love to have this in my collection.
The other knives you are showing are awesome and well maintained.
I have several smaller sub-collections in my collection which includes the advertising knives. I could go crazy in this venue but I have slowed down a lot. Keep up the awesome show and tell I always love to see what others have managed to collect. ::tu:: 8) ::super_happy::
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Re: Remington's Cutlery Advertising and Marketing Strategies

Post by espn77 »

Thanks Rocky. That was a very interesting read.
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Re: Remington's Cutlery Advertising and Marketing Strategies

Post by stockman »

Rocky read this post, I got a little confused. I have a R1823 with nice etch Remington Trade Mark. Remington in a circle Made in USA outside on master. Circle with Remington inside.

Harold
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Re: Remington's Cutlery Advertising and Marketing Strategies

Post by AREMINGTONSEDGE »

Harold you have a correct knife. When Jim wrote this article he had not come across one with an etching and a stamped pattern number. Just like I have one with the stamped pattern number but no etching. Wore off. None of us who are Remington collectors can say we've seen it all just too many great and varied knives produced by Remington in their heyday! ::tu::
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Post by espn77 »

I pick up a WILD DUCK knife from Rodger.
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Re: Remington's Cutlery Advertising and Marketing Strategies

Post by pearlroosterman »

Wow Keith, as I look back to past posts I see that you have a fantastic collection of advertising Remingtons. If you ever want to sell any of them please think to call me. Really love the tobacco leaf shield. Thanks, I really enjoy looking back. John D.
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Post by pearlroosterman »

Wow Keith, as I look back to past posts I see that you have a fantastic collection of advertising Remingtons. If you ever want to sell any of them please think to call me. Really love the tobacco leaf shield. Thanks, I really enjoy looking back. John D.
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Post by AREMINGTONSEDGE »

Oh my! That is a real hum dinger Keith! You know that you have a rare and very desirable knife right there buddy. I’m drooling over that show and tell Keith. Very very nice indeed! ::drool:: ::super_happy:: ::handshake::
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Post by espn77 »

Thanks John, Rocky. I took a picture of all the advertising knives I have.
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Re: Remington's Cutlery Advertising and Marketing Strategies

Post by doglegg »

Keith, that is an amazing group of advertisers. Impressive! ::tu:: ::tu::
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Re: Remington's Cutlery Advertising and Marketing Strategies

Post by AREMINGTONSEDGE »

Nice group of advertising knives Keith. I’m sure most are in mint condition or near mint condition. Just a comment about the Scandinavian knife and the Goodwill shoe knife. These knives I believe are not Remington produced knives. To the best of my knowledge I believe that the Scandinavian airplane knife was produced by an unauthorized cutlery company. The Scandinavian Airlines was founded in 1946. Long after the Remington cutlery era. On the tail of the knife you see SAS which was SAS cargo and that was an independent subsidiary of Scandinavian Airlines and again started around 1946. The plane knife replica represented the SAS 70 DC-3 which was first produced in the early to mid 1940’s. The 1st version of the DC plane was called the Douglas sleeper transport flown by American Airlines and that plane had the twin engine props. It was called the DC-2 which was first produced in 1934. The knife replica you have has the 4 prop engines, again initially manufacturing was outside of the Remington cutlery era. Like the lady's leg knife several cutlery companies produced theses knock off knives and rode the coat tails of the Remington’s trademark and popularity to gain a few dollars. A few unauthorized knock off knives produced were the lady’s leg knife, goodwill shoes knife, coke cola bottle knife, Scandinavian plane knife and a few “car” knives among others. Cool knives but not authorized or produced by the Remington cutlery company. None the less you have an exceptionally nice collection of original Remington cutlery advertising knives. ::tu:: ::super_happy:: ::handshake::
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I appreciate that information Rocky. My impression of those two was that they were 60's or 70's knives. Didn't really research them. A guy say I was a Remington collector and gifted them to me.
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Re: Remington's Cutlery Advertising and Marketing Strategies

Post by AREMINGTONSEDGE »

Hey when your a Remington nut like you and me it’s all good Keith! I have a few boot leg knives in my collection as well. The info was really sharing for the novice Remington collector who might follow the thread. A lot of new collectors are “taken in” by the fake Remington stamp. I have seen some pay a lot of money for what they think is an original production Remington knife but in reality a knife only worth a couple of bucks. ::handshake::
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Dimitri, Miller bros, gifted this to me today. I believe it to be a R7945. This is about as mint as they come. Thanks Dimitri. ::handshake::
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A few months ago John, pearlrooster, gifted me this pencil and letter that goes with my knife. Thanks John. I do love the advertising stuff. ::handshake::
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Re: Remington's Cutlery Advertising and Marketing Strategies

Post by pearlroosterman »

Glad you enjoyed it. Goes really well together as a display. Very hard to find knife also. John
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