Did Schrade advertise and to what extent?

lt632ret · Post by **lt632ret** » Thu Feb 15, 2007 1:19 am

As usual while looking for something else ( for someone I knows Grandson ). This old file fell out. It is a compilation of photo copies of Schrade ads , magazines they appeared in , packaging and similar item some are right out of the magazines they appeared in. They start in the 60tys and there were many more than I am posting however it should give you an idea of some of the promotions and where they appeared this is only a smattering even of the years it represents. Some of you may find it interesting. Once i put the file back into the pile who knows when it will be found again. This compilation was kept as a record for reference for the company. Again it is only a smattering of the info. LT I stopped when the floppy filled up.

lt632ret · Post by **lt632ret** » Thu Feb 15, 2007 1:22 am

Some more.

lt632ret · Post by **lt632ret** » Thu Feb 15, 2007 1:28 am

So I guess the answer is they did use quite a bit of budget to advertise there product. I have a lot of memos from the Baers explaining and discussing plans for advertising as well as other subject perhapes some day I will be able to have these publicly displayed they give a great insite to the wisdom and humor as well as the objectives of this company and these people. LT

glennbad · Post by **glennbad** » Thu Feb 15, 2007 1:53 pm

That great stuff, Rich!

A treasure trove of info. I love the doodles...

Glenn

Rusty1 · Post by **Rusty1** » Thu Feb 15, 2007 6:30 pm

Fantastic to see those old advert's, nice one LT

How about the Alaskan Hunter 25OT, $ 14.00 for TWO
Unreal.

Rusty1

orvet · Post by **orvet** » Fri Feb 16, 2007 7:10 pm

OUTSTANDING!

It would be great if you put copies of these in a book. You could do a whole book on Schrade advertisements.

Wonderful stuff LT! Please keep it coming. Millions of people around the world have Schrade knives. Only a handful (if that many) have these ads...........you may be the only one. Thanks for sharing.

Dale

PS- I will be gone for the weekend, so I will probably have a lot to catch up with when I get back.

This stuff is the greatest.

cykc · Post by **cykc** » Mon Feb 19, 2007 6:57 am

As usual your collection continues to leave me speechless, LT. However, I thought the Henry Baer Loves Old Timer carved in the tree was quite clever. I'm assuming thats what it stands for, if not please correct me.