You're certainly entitled to feel as you do. However let's be glad you're not in Case's marketing department.TwoFlowersLuggage wrote: ↑Sat Oct 26, 2019 2:12 am The problem I have with Case (and I love Case knives) is that the price of their new knives seems to be based on what they think the popularity will be, not on the cost to manufacture. I have a real problem with "creating" scarcity (*cough* GEC *cough*). Does a single blade back pocket really cost $30 more to make than a full-size trapper with the same handle material? Really? I absolutely loath being manipulated by marketing wanks.
Solely cost-based pricing is foolish. Depending on your marketing strategy, in most scenarios product should be priced for as much as the market will bear.
Lots of factors besides material cost have a bearing on pricing. Market share strategy, break-even payback on design and tooling costs, manufacturing complexities, yields, etc. Offhand I can think of several reasons why the back pocket might cost more to manufacture than the trapper, the least of which is cost of material.
We don't know that the cost is the same or not and we don't know what other factors affect the pricing decisions. But the point is material is just one of many costs, and cost is only one of many factors in a product pricing decision.
They're in business to make profit, and seem to have a product and marketing strategy (like it or not) that's working, whereas most of their competitors are gone.
And yes I worked in marketing and made product pricing decisions.
Ken