GEC Pricing

GEC specializes in highly collectable and premium quality usable pocket knives. The company's USA manufactured knives have quickly proven to be a big hit with both collectors and users who seek quality American craftsmanship.
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lxplumm
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GEC Pricing

Post by lxplumm »

Here's a question that I have always wondered about. Did GEC intentionally create retail prices way above the actual selling price in order to create the illusion of 'getting a good deal' or were the prices just beaten down by compitition? You'd think that there would have to be some markup, or nobody would bother to sell them.
Lane
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knifeswapper
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Re: GEC Pricing

Post by knifeswapper »

Neither. GEC has, from the beginning, enforced what everyone else calls a MAP (minimum advertised price). They call it a DSR (dealer suggested retail). That is the price that you see on the items in most dealers / distributors stores.

They do have a MSR (manufacture suggested retail) but it is a high number that nobody has ever sold at; but do use periodically to make their markdowns look extreme.
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Jody744
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Re: GEC Pricing

Post by Jody744 »

I dont think this is uncommon
Look at queen/schatt and morgan msrp vs retail
I bought a buck travelmate kit this weekend
msrp in blade was $75, bought new for $25
"I like Case, Queen, S & M, Fightn' Rooster and many more."
(quote stolen from one of Jody Brown's posts)
lxplumm
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Re: GEC Pricing

Post by lxplumm »

Hey Mike. Thanks for taking the time to respond to my post and satisfying my curiosity.

Looks like you got a 'good deal', Jody. Ha ha
Lane
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IMBand
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Re: GEC Pricing

Post by IMBand »

lxplumm - would love to see some pics of your GEC pile.

IM
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Jody744
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Re: GEC Pricing

Post by Jody744 »

Thanks Lane, felt like a bargain! ;)
Just seems to be the current trend of shopping
almost anywhere. Kohls dept stores here in ga price
tags will say more than clothes really are, you get a
bargain price on anything you buy there .
As far as the buck goes, i would not have paid over $35
for it, regardless of markups or downs. It will serve its
purpose while camping though, and USA made
"I like Case, Queen, S & M, Fightn' Rooster and many more."
(quote stolen from one of Jody Brown's posts)
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Cutty
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Re: GEC Pricing

Post by Cutty »

"MSRP" vs price/sale price has always been a sales tactic, regardless of what you are buying.
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bonehead
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Re: GEC Pricing

Post by bonehead »

Its a marketing Ploy, just about everyone and everthing..... Its makes the buyer feel good about their Purchases, me included ::facepalm:: BH
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cbnutt
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Re: GEC Pricing

Post by cbnutt »

kinda like Martin Guitars, they advertise a MAP. price, but any good dealer will sell them for 60% of list.
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